42Crunch and CriticalBlue Announce Partnership to Tackle End-to-End API Security

42Crunch and CriticalBlue logos

Joint Solution to Ensure APIs are Built Correctly and Used Legitimately.

The CriticalBlue/Approov solution adds the ‘first mile security’ for our customers using APIs with Android and iOS mobile apps.”

— Jacques Declas, CEO, 42Crunch

LONDON, UNITED KINGDOM, November 21, 2018 /EINPresswire.com/ — Today, at the API Security For Open Banking Summit, 42Crunch, the leading backend API security platform and CriticalBlue, provider of Approov, the leading frontend mobile API security solution, announced that they are now offering enterprise customers an end-to-end API protection service.

42Crunch and CriticalBlue were both named Cool Vendors by Gartner in 2017.

Misuse and abuse of APIs is a real and growing threat. APIs represent a window into the inner workings of a business, and they represent the easiest target in today’s enterprise architectures for financial gain and data extraction. As Gartner sees it: "By 2022, API abuses will be the most-frequent attack vector resulting in data breaches for enterprise web applications" from https://www.gartner.com/document/3834704 (Subscription required).

42Crunch provides an integrated platform where development, security and operations teams can collaborate efficiently towards top-notch API security. The company delivers a distributed, lightweight API firewall as well as tools to evaluate continuously that the APIs are following security best practices when defining, implementing and deploying APIs.

CriticalBlue’s Approov provides dynamic software attestation for mobile apps. It allows mobile apps to uniquely authenticate themselves as the genuine, untampered software images that were originally published. Approov does not require a static secret to be stored in the mobile app, is easy to integrate via a drop-in SDK, simple to deploy and has no impact on the end user experience.

Combined together, the two solutions efficiently address critical API security issues for mobile application development: fake apps, bots, stolen tokens and attacks. Approov ensures that the mobile application is authenticated while 42Crunch ensures that the API requests are valid, and attack-free. Furthermore, the 42Crunch protection service ensures that tokens used to authenticate both the apps and the APIs are properly validated according to the standard best practices.

With the rise of the API economy, usage of APIs has skyrocketed, and as a result, it is vital that deployed APIs are both correctly designed and safely used by only the remote software clients they were designed for.

Under the partnership, 42Crunch will release an Approov package with a set of pre-tested policies that Approov customers can use straight away to enforce and validate Approov security tokens.

“The CriticalBlue/Approov solution adds the ‘first mile security’ for our customers using APIs with Android and iOS mobile apps. The combined solution guarantees the integrity of the data flowing through the APIs at all times” said Jacques Declas, CEO of 42Crunch.

“This partnership creates a security continuum from API design right through to deployment and use,” commented David Stewart, CEO of CriticalBlue. “It encompasses the need for a full security service across all API access points, including web, while also recognizing the need for particular attention to the mobile channel, which is generally the least well protected part of the eco-system.”

About 42Crunch
Founded in London, UK, with offices in Dublin, Montpellier, France, and Irvine, California, 42Crunch provides a security platform that automatically generates and enforces risk-based security policies on enterprises’ APIs. The cloud solution addresses the most demanding API security requirements for enterprises around the world. The 42Crunch API Security platform also fosters the collaboration of security, development, and operations teams, and provides a DevSecOps approach to API development. Visit https://www.42crunch.com to learn more. To learn more about API Security visit the community site hosted by 42Crunch at https://APISecurity.io.

About CriticalBlue
CriticalBlue launched Approov to close the gap between the current web-oriented security solutions and the growing need for more trust in the mobile app channel. Approov employs CriticalBlue’s mature and proven dynamic runtime technologies to enable a fundamental advance in the digital economy security ecosystem by protecting digital assets from cyber attacks and fraud vectors. This re-establishes the two-way trust needed to truly secure enterprise businesses. For more information, please visit https//www.approov.io
___________________________________________________________
Isabelle Mauny – Chief Product Officer and Founder – 42Crunch
Mail: isabelle@42crunch.com Mobile:+34 616050684 (Spain)

David Stewart
CriticalBlue
+44 7967 728249
email us here
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Introduction to Approov for Mobile API Protection


Source: EIN Presswire

Printek Launches NEW 3” Mobile Thermal Printer Series

Printek Mobile Thermal Printers

Rugged “Super Industrial” Mobile Thermal Printers Engineered for Demanding and Challenging Environments.

We are very excited to release an updated version of the previous MtPsi Series Mobile Thermal Printers that provides users a rugged portable printer the works where most printers would fail.”

— Chris Yeager

ST. JOSEPH, MICHIGAN, UNITED STATES, November 20, 2018 /EINPresswire.com/ — St. Joseph, MI — PrintekMobile, an industry leader in the field of reliable, innovative, on-the-go rugged mobile printers, has announced the launch of its newest printer, the FieldPro530si Mobile Thermal Printer Series. The FP530si “super industrial” Mobile Thermal Printers offer reliable operation and a wide range of valuable features. With a rugged case and shock mounts, FP530si Mobile Thermal Printers are engineered to operate flawlessly day after day, which creates a greater Return on Investment ("ROI"). FP530si Mobile Thermal Printers have become the solution of choice for harsh environments, demanding applications, and fast changing needs of businesses where a 3” wide receipt or label is needed.

The FP530si Mobile Thermal Printers are a variant of Printek's popular FP530 Series Printers, replacing the successful MtP300si Printers with extended durability and specifications for the most challenging printing applications imaginable. Running battery-free and mounted to a fixed structure in industrial, construction, or manufacturing vehicles, FP530si Mobile Thermal Printers operates reliably under severe conditions not typically associated or compatible with the use of hardened standard mobile printers.

This battery-free Mobile Thermal Printer has an internal DC voltage regulator with a wider input voltage range than provided by standard vehicle printers. Also available for the FP530si Series Mobile Thermal Printers is either a standard Serial interface for RS-232C or USB communications (optional cable required). The printer may also be equipped with an optional Bluetooth, or Wi-Fi interface.A wide variety of mounting options from RAM Mounts and others are available as well to help with ease of installation in vehicles, fork lifts, and more.

“We are very excited to release an updated version of the previous MtPsi Series Mobile Thermal Printer that provides users the ability to have a mobile printer in an environment where most printers would fail” states Chris Yeager, Director of Marketing at Printek, LLC.

As PrintekMobile continues to develop and release new mobile thermal printers into the market, the FP530si Mobile Thermal Printer is sure to be a welcomed 3” printer for those looking for a workhorse. To download a brochure of the NEWFP530si Mobile Thermal Printer, please visit:

https://www.printek.com/portable-mobile-printers.html

https://www.printek.com/dot-matrix-printers/dot-matrix-printers.html

https://www.printek.com/portable-mobile-printers/portable-mobile-printers-products/fp530si-series.html

https://www.printek.com/portable-mobile-printers/portable-mobile-printers-products/fieldpro-series.html

https://www.printek.com/portable-mobile-printers/portable-mobile-printers-products/interceptor-series.html

https://www.printek.com/portable-mobile-printers/portable-mobile-printers-products/vehiclepro-series.html

https://www.printek.com/portable-mobile-printers/portable-mobile-printers-products/lcm-series.html

ABOUT PRINTEK:

Printek Mobile Thermal Printers are designed to withstand challenging work environments. All Printek Mobile Thermal Printers are backed by unparalleled support and comprehensive 2-yr warranties. PrintekMobile Mobile Printers are direct thermal printers designed for field service, route accounting, manufacturing, retail, transportation, public safety, hospitality, warehousing and distribution applications. Printek Mobile Thermal Printers are engineered to print invoices, forms, receipts, tickets, labels and other documents used in mobile applications worldwide. Printek Mobile Thermal Printers also come with superior customer support – before and after the purchase. The technical sales and support staff work directly with System Integrators, Software Developers, Value Added Resellers, and Installers to develop cost-effective, innovative mobile solutions using the latest technologies. Information about Printek.com's entire line of mobile printing products is available at www.printek.com.

Chris Yeager
Printek, LLC
800-368-4636
email us here
Visit us on social media:
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Source: EIN Presswire

LATRO Releases Free Service to Visualize Physical Locations of SIM Box Fraud & Relative Revenue Loss

Versamapper from LATRO is a free service for telecos to visualize SIM Box Fraud

Versamapper allows telecom operators to gain quick overviews of their fraud problem, allowing them to take quick decisions toward eliminating the source of the problem.

LATRO Services are innovators in the Revenue Assurance and Fraud Management industry

LATRO Services are innovators in the Revenue Assurance and Fraud Management industry

The first of a kind service, Versamapper is available for telecom operators and national regulators for free for a limited time

Many of our existing clients tried the new and free Versamapper. The visual, comprehensive report helped these customers choose the right strategy which led to shutting down of major fraud operations.”

— Don Reinhart

EASTON, PENNSYLVANIA , USA, November 20, 2018 /EINPresswire.com/ — LATRO Services, Inc., an innovative market leader for Telecom Fraud Control and Revenue Assurance solutions, today announced Versamapper, a brand new, first of a kind, free service for telecom operators to dynamically visualize physical locations of SIM Box fraud and relative revenue losses. Many operators do not have insight into the geographical distribution of bypass fraud problems and, as a result, implement inefficient control strategies. Bypass fraud controls are best optimized around the source of losses within the network. Versamapper allows telecom operators to gain quick overviews of their fraud problem, allowing them to take quick decisions toward eliminating the source of the problem. The service will be offered free of cost to telecom operators around the globe for a limited time.

Versamapper can be easily activated by signing up on the LATRO website and uploading the most recent fraud detection CDRs and associated network information to LATRO. Versamapper will then automatically analyze data, grouping related detections into individual localized operations with aggregated network density and financial impact metric calculations. LATRO provides a comprehensive and dynamic report of fraud operations –with actionable recommendations for the Mobile Operator or Telecom Regulator. Versamapper does not require any hardware or software installation.

Don Reinhart, COO, LATRO: “Our experience working with telecom operators for over a decade helps us create innovative solutions that take away pain points from fraud and finance departments. Many of our existing clients already tried the new and free Versamapper and have given very positive reviews. The visual, comprehensive report helped these customers choose the right strategy for their fraud control program which led to shutting down of major fraud operations through our geolocation investigation services.”

About LATRO Services

LATRO Services is the only RAFM solution provider to offer pinpoint Geolocation of SIM Box and SIM Server systems as well as report Pre-Call detections of virtualized SIM Cards used to defraud telecom operators and regional tax authorities from valuable international voice call revenues. For more than a decade, LATRO has delivered innovative managed services to telecom operators and national regulators including Advanced Signaling Analytics and Geolocation Investigations. LATRO has established itself in over fifty global markets and is the only company with expertise to pre-emptively locate and eliminate SIM Box and Bypass Fraud in telecom networks. For more details, visit http://www.latroservices.com/

Ashish Kuriakose
LATRO Services
+1 610-438-4825
email us here


Source: EIN Presswire

Nemergent Solutions Launches "Nemergent MCPTT Blackbox Tester" Version 2.0

First version of the "Nemergent MCS Blackbox Tester", including 3GPP Release 14 functionalities.

BILBAO, SPAIN, November 20, 2018 /EINPresswire.com/ —

Today, Nemergent Solutions, the MCS experts, announced the immediate availability of the "Nemergent MCS Blackbox Tester", as the 2.0 evolution of its "Nemergent MCPTT Blackbox Tester". Since the first version of this Blackbox system released in January 2017, Nemergent has reinvented itself designing a new version that combines MCData and MCVideo capabilities along with MCPTT features. The product provides a turnkey solution for customers who want to start experimenting with the new wave of 3GPP Mission Critical technologies. Additionally, it is designed for third parties to test and evaluate their MCPTT, MCData and MCVideo developments and products.

Leire Eguia, Nemergent Solutions Product Manager, stated, "Incorporating 3GPP Release 14 features into the Blackbox has proved to be a challenge for the team. It's still an affordable product, backwards compatible with the hardware of the Release 13, now extremely complete and user-friendly."

This latest release of "Nemergent MCPTT Blackbox Tester" includes the implementation of MCData Short Data Service (SDS) and File Distribution (FD) among other features. Efficient and reliable, the Blackbox System has come a long way demonstrating its full functionality in the last two MCPTT Plugtests. "This new product is timely released to be tested in the upcoming ETSI MCX Plugtests #3 in order to ensure the standards compliance of all the new included functionalities", stressed Leire Eguia.

The product can be obtained in two main options. The standalone "Nemergent MCS BlackBox Tester" provides the 3GPP-defined MCS application layer and can be integrated with external MCS-capable networks and clients. Coming next, these features will be also available within the eBox-MCPTT product. The eBox-MCPTT product is commercialized jointly with Expway – the LTE Broadcast specialist – and provides a full MCPTT system including the QoS and eMBMS LTE capabilities.

"We are seeing a lot of demand for MCVideo applications", said Claude Seyrat, CMO and Co-Founder of Expway. "Public safety agencies and private security companies are quickly incorporating these functionalities in their arsenal. eBox-MCPTT with MCVideo and MCData capabilities will allow device makers, application developers and network operators to quickly come up to speed and take advantage of this emerging opportunity"

About Nemergent
Nemergent Solutions SL has significant expertise in designing and deploying novel Public Safety solutions over mobile broadband technologies, with an agile development team with vast experience in broadband technologies. Nemergent's portfolio includes a complete and fully standard MCS ecosystem. The server-side components are designed as NFV components, fostering agile and flexible deployments. The innovation-driven nature of the company promotes the establishment of research links with different UE, IMS and telco equipment leading companies.

For further information, visit https://www.nemergent-solutions.com or contact us at info@nemergent-solutions.com
Follow us in twitter @nemergent1

Lamiae Akif
Nemergent Solutions SL
+34 699 19 08 98
email us here
Visit us on social media:
LinkedIn


Source: EIN Presswire

The Best Web Design & Development Companies Share How To Build Professional Websites With A Strong User Experience

DesignRush discovered how user-friendly websites better a brand's relationship with customers, improve conversions and increase revenue.

NEW YORK, NY, UNITED STATES, November 20, 2018 /EINPresswire.com/ — User experience, the buyer’s journey and usability are all key determining factors in whether or not a website will be successful.

77 percent of agencies acknowledge that a bad UX has a negative impact on their clients.

In order for your brand to carve out a place in the competitive market and make a name for itself, it needs to have a functioning website — one that leads users on a journey and provides them with the essential information they’re looking for without making them work for it.

It needs to foster a positive user experience.

And it needs to be uniquely yours.

But you might not understand the intricacies of a great web design and what grabs consumer attention. And that’s ok. That’s where the best web design and development agencies come in. They can help highlight weaknesses in your design and build a strategy that will create a platform that revs your brand’s engines and puts it on a path to industry leadership.

The best websites take advantage of all tools and resources at their disposal, evolving into a digital destination that inspires consumers and propels users to the actions a specific brand wants them to take.

But how can you build a successful, visually-stunning and intuitive web design? Let’s take a look at what the experts have to say.

How To Build A User-Friendly Website — Advice From The Experts

Andre Lindo, Design Project Manager, Big Drop

TIP: Understand who your user is.

Designing a great user experience must start with knowing your audience. Researching your users' motivations, habits and desires can provide huge insights that can determine everything from the structure of your site, the style of the design and the tone of your messaging.

Peter Lebron, Design Project Manager, Big Drop

TIP: Make your content easy to digest.

Most users go to a site to immediately find a solution to their problem. Strip away some of the marketing messaging and walls of text and make use of bullet points or a few sentences that explain what you do, quickly.

Kirill Yarovenko, Senior UX Designer, Big Drop

TIP: Make sure the information on your website is well organized, so users can easily understand the site navigation.

Provide a straightforward flow to the content most users looking for. Don’t make things too complicated. Minimize the number of available options if possible.

Brian Byer, VP Of Content & Commerce Practice Lead, Blue Fountain Media

Websites are no longer in their infancy. We are seeing the third wave of progress in the form of cross-platform, human-centric experiences that can vary based on each previous action with the website.

Site visitors expect a personalized experience and we are harnessing technology that enables us to not only personalize the site experience but orchestrate the entire buyer journey both on and off site.

Chris White, CEO/Founder, The Sneakers Agency

1. Revisit Your Brand & Your Messaging

When developing a site, it’s easy to get carried away with wanting a site that looks really fancy and has slick animations. But even in this day and age, words matter. Given how many sites people visit, words probably matter even more. If your brand is not speaking directly to how a user benefits from using your product or service and how it will improve their lives, then you’re probably turning away potential customers. Start here and get your branding and messaging on point before worrying about your site.

2. Focus on Site Structure

Users need to be guided through your site as easy as possible which is why it’s incredibly important to lay out your site structure first on paper. Think through your high-level sitemap and the most important pages that you need to focus on and that you want people to navigate to. Keep your main menu structure simple and clean and push everything else to your footer. In addition, site structure affects how search engines interpret your site and can affect your search rankings so it’s especially important that you have a clear strategy in place.

3. Develop a Keyword Strategy

Let’s be honest, keyword strategy is difficult. Why? Because there’s not necessarily one right or wrong answer. That said, given the fact that customers pretty much use google to find anything and everything, you have to put even more emphasis than ever on developing a solid keyword strategy so that you’re attracting the right prospects to your site. We recommend heading over to Yoast and grabbing one of their courses on Keyword Research Training.

4. Develop A Content Strategy

Once you’ve got your branding/messaging, site structure, and keyword strategy mapped out, it’s time to plan your content strategy, because no content equals no organic traffic. You should work to focus on a handful of keywords that you want to rank for and develop a strategy around them. These will be harder to rank for near term, but long term you will see better-converting traffic to your site since you’ve put in the time to map out a solid strategy.

5. Focus On Homepage Journey

Now that you’ve gotten all the pieces of the puzzle in place, it’s time to work on the most difficult page of any site: the homepage. Make sure that users see a direct call to action at the top of your site and that they see a messaging and imaging that speaks to them and how you will make their lives better. This is priority one! The rest of your homepage should show how you’ve made this happen for other customers, that you have a clear process/plan to make this happen for new customers, and that it’s easy to get started working with you and your product/service.

6. Design For Tablet and Mobile

And one final tip! Don’t forget to design your site for tablet and mobile. This seems obvious of course and a lot of templates handle this for you these days, but it’s important to think about the structure of your pages and how the content will flow for mobile and tablet devices. Also, Google is continuing to roll out its mobile-first indexing for sites which could affect your ranking so this becomes even more important.

Derek Robinson, CEO/Founder, Top Notch Dezigns

When a business thinks about getting a new website, it should look at creating one that is perfectly tailored to suits its brand image. A well-designed website, after all, can help propel a brand to the next level. Here are three important aspects that brands need to consider if they wish to create professional websites that offer great user experiences.

1. Go Beyond The Basics

What this basically means is that run-of-the-mill websites no longer have the desired effect. Brands now have to move beyond offering their target audiences with basic information. People who visit brand websites tend to have specific requirements or questions in mind, and they usually have rather high expectations when it comes to the information websites provide. When customers have questions about a product or a service, they expect to find answers on the brand’s website.

Brands can make their websites more useful for their audiences in different ways. For starters, make sure that the information people commonly search for is easily available. Including a “Frequently Asked Questions” section helps address this effectively. If you’re aiming at providing high levels of customer service, consider providing live chat via your website.

Brands that don’t skimp on their web design budget can look forward to multiple benefits. The first comes in the form of increased direct sales. Statistics show that an increasing number of consumers now prefer making purchases directly from brands instead of retailers. Sales at the retailer-level might also increase, given that several consumers look for information online before making in-store purchases.

2. Use Your Website To Build Credibility

There is no dearth of people who scout the internet to check how credible a product or service is before actually making a purchase. Your website gives you easy means to tell your target audience why it should trust your brand. You may do this by explaining your offerings’ benefits and backing your claims through testimonials of previous customers.

Some of the other ways in which you may use your brand’s website to build credibility include:

1. Making your contact information easily available
2. Displaying pictures of founders and team members
3. Listing your credentials and accomplishments
4. Telling stories about how your business started and how its customers have benefitted
5. Establishing yourself as an industry expert by providing quality content

3. Get The Homepage Right

Unless you’re running an online advertisement campaign with a targeted landing page, the first page of your website that most people get to is its homepage. When probable or existing customers land on your homepage, it’s imperative that you provide valuable content to keep them from leaving. Besides, the content you provide should come in a logical and organized manner.

Brands need to make sure that their websites’ homepages have these five basic elements:

1. A branding element, such as a logo
2. A descriptive element in the form of a title and a suitable description of the products or services on offer
3. A graphic element in the form of images or videos
4. A navigational element that facilitates browsing within the website
5. A call-to-action

Key Features Of A Successful Web Design

Responsiveness

A responsive web design is one that easily adapts depending on the medium it’s being viewed on. A responsive website looks the same on a desktop as it does on a mobile device or tablet. A responsive, mobile-friendly web design is a vital feature of a winning website.

Eight out of ten consumers will stop engaging with a website that doesn’t display properly on their device.

Considering the blossoming e-commerce opportunities connected with mobile usage, your brand can’t afford to miss out on those possibilities.

By 2021, nearly 54 percent of e-commerce spend will be attributed to mobile devices. So responsive web design is a must-have feature when it comes to your website. And it's a key indicator that your website is one that can be trusted.

Effective Navigation

88 percent of online consumers won’t return to a website after they’ve had a bad experience with it.

And one area of a website that can leave a bad taste in consumers' mouths is site navigation. If the tools used to help lead users on their journey are lacking, inefficient or confusing, consumers will leave and never come back.

That’s why the top web design agencies employ a host of intuitive and creative navigation tools to help consumers journey throughout the site and find their desired content in no time.

Navigation tools like toolbars, drop-down menus, lists and more can all make the time spent on your website much more peaceful for your users, which is why these features are so imperative to consider throughout the design process.

Accessibility

According to a survey by the National Center for Health Statistics (NHIS), 20 percent of people have trouble browsing the internet.

That’s nearly 25 percent of the population — and 25 percent of consumers who can’t properly interact with your website because there is something stopping or blocking their access.

That’s where special accessibility features come in.

Markers of a successful website are the subtle, specific features integrated to ensure that all people of all ages and disabilities can access your content. These features include things like captions on videos, alt tags in images that can be read aloud, keyboard navigation and assistive technology.

The best websites and the best web designers know to integrate these features to create a full-functioning design for all.

Fast Loading

Loading times matter — because consumers can’t be bothered to wait.

39 percent of consumers will leave a website if images take too long to load. What’s worse?

These slow loading times cost retailers $2.6 billion in lost revenue each year on average.

A great website will load immediately, giving consumers direct access to the content they’re looking for with ease and efficiency. It has been perfectly optimized, tested and built to ensure that it provides users with a positive, engaging and interactive experience free of any loading time anxiety.

Intuitive Content Hierarchy

Another key indicator of an effective website is an organized and structured content hierarchy that provides users with the information they need in an intuitive manner.

To understand where to best place your content and understand how your audience is interacting with it, you have to do some research and look into analytics to understand consumer behaviors.

The best agencies have these tools, providing you with actionable insights and strategies for getting your content right in from of the appropriate audience.

Why Your Brand Should Invest In Strong UX Web Design

Web design and a strong user experience are imperative to your site — they determine if your brand will be successful.

If consumers aren’t happy with your site, they’ll leave. That’s evident from the statistics. And it takes a lot to create a functioning site that is equally beautiful and impactful.

But the best web design and development agencies have cracked the code to stellar web design and are in the business of creating user-focused content and platforms to help give your business a much-needed boost.

With this advice in hand, you’re one step closer to finding the right agency for you and building an award-winning website.

Stephanie Sharlow
DesignRush
+1 4193566394
email us here
Visit us on social media:
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Source: EIN Presswire

Top Search Engine Optimization Experts Share The Best SEO Marketing Improvements To Make Your Website Rank Higher

DesignRush discovered how to improve organic traffic quickly, how long it will take to see meaningful Google search results and more.

NEW YORK, NY, UNITED STATES, November 20, 2018 /EINPresswire.com/ — Every modern business needs to optimize for SEO. Search engine optimization enables businesses to improve their search rankings, increase organic website traffic, and acquire valuable consumers who are more likely to complete a purchase or desired action — all of which increase revenue.

DesignRush explored what search engine optimization is and how search engines scan your site. Plus, we've got the best search engine optimization industry experts sharing the most important improvements you should make to your content and website — and when you can expect to see results.

What Is SEO?

Search engine optimization (SEO) is the act of improving your website through back-end, front-end, content and technical changes to rank higher in search results. When brands rank higher in search listings, they can acquire free, meaningful traffic that is likely to result in conversions.

Online brands achieve higher SEO rankings through a variety of tactics, including:

1. Keyword research
2. Content marketing
3. Link building
4. Technical optimization
5. Image size and descriptions
6. Proper titles and meta descriptions
7. Use of H1, H2s and H3s
8. Reporting and analytics
9. And more!

But to strip it down to its bare bones, proper search engine optimization essentially revolves around two things — user intent and user experience.

User Intent

Ultimately, your website needs to properly communicate your offerings, products, services, mission and brand to visitors and Google. When Google understands what you are presenting throughout your site and on each page, it can properly rank you for relevant keywords — which are essentially what potential visitors type into the Google search bar. You should include relevant keywords on your website to help Google quickly understand your topic(s).

But perhaps most importantly, you must provide valuable information to visitors. Google wants to help searchers find the facts they are looking for. Thus, if your website best answers the question(s) input into the search engine, you'll achieve a longer time on site (because people are reading your fantastic content!) and subsequently rank higher.

Quality of information is more important than the number of keywords. Plus, your keywords should accurately represent the information you provide. The good news? Websites can rank for more than one keyword!

User Experience

Technically-speaking, your website needs to provide an enjoyable and easy-to-use experience for users, too. For example, your site should load quickly, images should be properly sized and navigation should be clear and intuitive. Google will penalize websites that create a confusing online environment for users, mainly because this hinders their ability to find the answers they are searching for.

(Plus, 38% of people will leave a poorly-designed website and not return, so it's in your best interest to invest in a stunning website design).

Now that we understand the objective of search engine optimization, it's time to make some improvements to improve your own rankings! We asked the top search engine optimization companies the best enhancements brands can make to their website to see speedy ranking results and acquire high-quality organic traffic.

How To Improve Your SEO Ranking, According To The Best Search Engine Optimization Consultants

Daniel Lofaso, President, The Digital Elevator

1. Reverse engineer keyword competitiveness.

One of the best SEO techniques is going after what I like to call “low-hanging fruit keywords.” Everyone wants to go after high volume keywords that are related to their niche or industry, but not every site is necessarily in a place to do so. A site must have some sort of domain authority – a search engine ranking score developed that predicts how well a website will rank on search engine result pages – before it can compete with high competition keywords. The higher your domain authority (ranked from 0-100), the better chance you have of competing. So, if you have low domain authority and you want to try to get quicker results, you’ll want to use an SEO software (I like AHREFS) to determine how much competition a particular keyword has before you target it with a blog or service page.

2. Submit content to Google Search Console for quick indexation.

A really quick way to get a new page indexed is by submitting it through the “Fetch as Google” option within Google Search Console. Provided you have your website added and verified through the Search Console, open it up and navigate to the Crawl option in the left sidebar. Inside these options, there is a “Fetch as Google” option where you can enter the page of your site you want Google to index. Add your URL, click Fetch>Request indexing>Crawl This URL Only and then Go. Sometimes a site can get indexed and make it on the first page of Google’s search results within a day.

3. Earn links by doing outreach about your great content.

Links are still one of the most highly correlated ranking factors that there are. Thus, it makes sense to try to build links to nearly every piece of content you want to get ranked. If you have created an exceptional resource that is much, much better than the sites that rank in the top spots on Google, use an SEO software to mine all the links your competitors are getting to their respective pages. Then, contact the site owners and let them know about your much more up-to-date/robust/modern/user-friendly/etc. resource and that the other one is dated. Your competitors will lose their links and you’ll gain them.

Jasmine Pacal, SEO Manager, Elevated Internet Marketing

1. Shift your expectation.

If "results" to you means ranking no. 1 for your dream keyword, you might have to keep dreaming for some time. SEO is a long play, and I'm always uneasy with promising anything "immediately."

Improvements in SEO performance, however, can be seen in increases in impressions over tracked keywords, improved CTR from search, as well as increases in the quantity of keywords ranking.

So maybe you're still sitting at no. 11 for your dream keyword — but if you're seeing visibility for keywords that you've never ranked before, more impressions, better CTR, and more conversions, that's still a WIN.

2. Don't put SEO in a corner.

I've heard the extremes – some think SEO doesn't matter at all, and some put SEO on a pedestal.

The truth is SEO is not a standalone strategy. If you really want to get the most gains out of your SEO effort, utilize data from paid campaigns to craft an evidence-backed keyword targeting strategy, and combine your on-page and off-page efforts with stellar UX (because what's the point of pulling in traffic if the traffic doesn't convert?).

3. Get ahead of search.

This is a funny one, but we've run into it pretty often – especially with businesses that are pioneering a new technology or practice.

Sometimes a business just gets stuck because they're trying to rank for the wrong keyword – they're trying to make themselves fit into what people are already searching first. Instead of taking a keyword-first approach, try to define what it is that you're providing, and determine how might your target audience be searching for your services.

Sometimes the keywords that you're best qualified to rank for don't quite have the search volume — YET. But define your product, and get ahead of the search curve. When the demand grows, you'll already be ranking.

Brian Byer, Vice President of Content & Commerce Practice Lead, Blue Fountain Media

1. SEO is a long-term investment that requires patience and consistent reinvestment in order to reinforce hard earned placements.

2. Any press is not necessarily good press in SEO. A link earned from a prestigious publication or government website is of the highest value. A link bought from a link directory could result in crippling penalties.

3. Content is king. Great SEO results require a concerted effort to publish content regularly on topics relevant to your website, there isn’t a one and done solution for SEO.

Dan Bowen, Founder & CEO, BOWEN
1. Explore tools like lsigraph.com to identify latent semantic indexing (LSI) keywords for use as part of your on-site content strategy.

2. Create content that talks about solving your audience's problems. Partner with like-minded bloggers to distribute this content through relevant sources.

3. Check out your company’s local citations. Some simple cleanup work can have a significant impact on local SEO.

Curtis Warren, Online Presence Manager, Boostability

1. Make Your Brand Visible In Local Search

For the best return on investment, small and local businesses need to focus on local search. Search engines tailor their results based on a user’s search query and location. For example, if a searcher types ‘local lawyers near me,’ Google will use multiple data points to identify the user’s location. It will then return a number of businesses in the area.

2. Update Your Website Code

The speed of your website plays a big role in how your pages rank. Speed relates to usability, and if your pages take too long to load, users won’t want to stick around. Recent research by Google found that the chance of a bounce is 32% higher when pages take 3 seconds to load compared to 1 second. Even worse, when pages take 5 seconds to load, the chance of a bounce is 90%.

3. Conduct Valuable Keyword Research

The optimization process starts with identifying the right keywords for your brand. Without optimizing pages for keywords, you will find it extremely difficult to rank high for any pages on any search engine. Choose one main keyword for each page and add it to places like the title of the page and various subheadings as well as throughout the content.

Nick Rivers, Senior Software Engineer, Racepoint Global

Most of SEO is based on content relevance, but many times people overlook the technical side of SEO. Here are three things I always ensure are working.

1. Configure Google Search Console.

This tool helps track search engine performance and provides tools to improve ranking.

2. Improve page load time.

Page speed impacts search engine ranking, especially on mobile devices. Tools like PageSpeed Insights and Lighthouse help identify areas of improvement.

3. Ensure site is mobile-friendly.

Mobile usability can also impact search engine ranking and it’s very important to make sure your site meets web standards. Search console can help identify areas for improvement.

PJ Howland, Campaign Manager, 97th Floor

1. Conduct a TF-IDF analysis and implement findings TF-IDF (term frequency-inverse document frequency) analysis and implementation.

This is arguably the most exciting and game-changing aspect of SEO at 97th Floor right now. It enhances and builds on keyword research by identifying other semantically relevant words and phrases.

While the process may seem elementary, surprisingly few professionals or agencies are making this a priority and they are missing out. TF-IDF analysis goes beyond simple keyword research. Instead, it is the process of analyzing a set of pages (typically the front page of Google for a given keyword) for the syntactically relevant words and phrases that pertain to an overall subject or keyword.

For example, if you are trying to rank for the keyword, “coconut oil,” the old rules of SEO dictate that you should throw in words like, “coconut oil benefits,” “coconut oil for hair,” uses of coconut oil,” and the like.

But a TF-IDF analysis will take a deeper look at the top-ranking content for a given keyword and determine the words that the top-ranking pages are using in addition to that keyword. It might uncover other phrases like, “diaper rash,” or “medium chain triglycerides.” These are phrases that Google knows have to do with coconut oil, and that a truly authoritative article on the subject should be mentioning.

Businesses will make the best use of TF-IDF by working with existing pieces of content that are under-performing for their top-ranking keyword.

2. Craft content that’s relevant to the SERP served for your desired keyword.

It’s no secret that you need content in order to rank for keywords, but it’s still surprising that some don’t understand that copy and its type/format is essential. Yes, words on pages are still very much relevant. As an agency, it’s frustrating and unfortunate that so many companies have been trying to force their homepage to rank for a keyword when the SERP (search engine results page) for that keyword simply doesn’t serve up homepages.

Understand that for some keywords/queries, every site with a spot on the first page of Google is a blog post or other type of long-form written content. Also, keep in mind that regardless of which page you’re trying to get to rank for a given keyword, improving its ranking will likely mean adding more copy to the page. If you’re not comfortable with that (if it’s your homepage for example), consider writing a longer blog post in order to rank for the keyword.

3. Remember that offsite isn’t 100% backlinks anymore.

Thanks to Google’s August 1, 2018 core algorithm update (now known as the “Medic Update”) third-party reviews now matter more than they ever have. As it currently stands, it appears medical and financial sites have been hurt the most by this update, but Google is always advancing. And the learnings from this update are sure to affect (for better or for worse) a wider reaching audience. Digital marketers should be spending the coming months sprucing up their reviews on third-party review sites like Yelp, Better Business Bureau, and Amazon, to name a few.

How Do You Do SEO For A Website?

Search engine optimization is the key to securing free and organic traffic — and in the age of pay-per-click advertising and boosted social media posts, that's priceless.

Although investing in proper SEO is a long-term commitment, following SEO best practices and taking the time to improve your website correctly will help any business yield successful results.

SEO Best Practices To Improve Your Website Ranking

1. Open your brand to local search visibility.
2. Update your website code and ensure your site loads quickly.
3. Use Google Search Console.
4. Optimize for mobile.
5. Acquire "do-follow" links from websites with a high domain authority — but don't rely on them completely.
6. Conduct keyword research regularly — but especially before publishing content online.
7. Conduct TD-IDF analysis to identify new keywords.
8. Regularly publish valuable blogs and content that are relevant to your community.
9. Try investing in emerging keywords that may blossom in popularity.
10. Incorporate other digital marketing and website development strategies to compliment SEO efforts.

Stephanie Sharlow
DesignRush
+1 419-356-6394
email us here
Visit us on social media:
Facebook
Twitter
LinkedIn


Source: EIN Presswire

Are you one of the hottest startups at CES 2019?

Seventh edition of ShowStoppers® Launchit is where Eureka Park exhibitors pitch the most-investable ideas, entrepreneurs & companies

Angel investors and venture capitalists will again judge 10 of the hottest companies to take the stage at ShowStoppers® LaunchIt”

— Dave Leon, ShowStoppers

ARLINGTON, VA, US, November 19, 2018 /EINPresswire.com/ — The Consumer Technology Association™ (CTA), ShowStoppers® and the New York Angels today announced they are partnering again to help entrepreneurs and startups raise early seed funding – by producing the seventh-annual official “pitch” event for startup companies that exhibit at Eureka Park during CES 2019, the world’s gathering place for all who thrive on the business of consumer technologies.

ShowStoppers LaunchIt” is a CES 2019 Media Day Power Session scheduled for Monday, January 8, 2:30-4:30 p.m. at Mandalay Bay, one day before the CES show floor opens.

Angel investors and venture capitalists will again judge 10 of the hottest companies to take the stage at ShowStoppers® LaunchIt, after selecting finalists from the more than 1,200 young, innovative, transformative and entrepreneurial startups that exhibit in Eureka Park, a marketplace within CES where retailers, venture capitalists, manufacturers and others will find entrepreneurs launching new products, services, apps and ideas.

Companies that exhibit inside Eureka Park are invited to apply to pitch for funding at ShowStoppers LaunchIt: http://launchit.showstoppers.com.

There is no application fee, and there is no fee charged to companies that are selected to pitch.

“We are looking for the best and brightest,” said Brian Cohen, chairman, New York Angels. “We have sourced exciting startups for new investment at ShowStoppers LaunchIt. This seventh edition of the Eureka Park pitch event will, again, highlight these innovative companies to CES attendees and the world.”

The winning company is invited to demonstrate and meet with more than 1,300 journalists expected to attend ShowStoppers @ CES, the press event that takes place Tuesday, January 8, at the Wynn Hotel in Las Vegas.

* * *

About New York Angels
One of the largest and oldest angel groups, New York Angels is a member-led organization committed to finding, funding and mentoring great young companies from pitch through a successful exit. Supporting members of the network include Gust, the world-wide official fund raising deal management platform for angel investing; Vegas Valley Angels, and Vegas Tech.

About CES:
CES® is the world's gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years-the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA)TM, it attracts the world's business leaders and pioneering thinkers. Check out CES video highlights. Follow CES online at CES.tech and on social.

About Consumer Technology Association:
Consumer Technology Association (CTA)™ is the trade association representing the $377 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best-known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.

About ShowStoppers
Now in its 25th year, ShowStoppers is the global leader in producing press and business events spanning the US, Europe and Asia. Each event organizes product introductions, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand, and open new markets. ShowStoppers produces events at CES, Mobile World Congress and Mobile World Congress Americas, among others; the official press events at CES, CE Week, IFA, and NAB.

For questions relating to the ShowStoppers Launchit event, contact Dave Leon, director of sales, +1-845-638-3527.

UPCOMING EVENTS

• CES Unveiled Las Vegas, January 6. 2019, Las Vegas, NV
• CES Media Days, January 6-7, 2019, Las Vegas, NV
• CES 2019, January 8-11, 2019, Las Vegas, NV
• CES Asia 2019, June 11-13, 2019, Shanghai, China

Steven Leon
ShowStoppers
3109368530
email us here


Source: EIN Presswire

Takashi Sonoda, CEO of Uhuru Takes the Stage at SoftBank IoT Developer Conference 2018

Uhuru Corporation

SoftBank IoT Developer Conference 2018

Takashi Sonoda, CEO of Uhuru Takes the Stage at SoftBank IoT Developer Conference 2018

MINATO-KU, TOKYO, JAPAN, November 19, 2018 /EINPresswire.com/ — Takashi Sonoda, President and CEO of Uhuru Corporation (headquarters: Minato-ku, Tokyo), took the stage at SoftBank IoT Developer Conference 2018 hosted by SoftBank on November 7 (Wed).

Guest speaker Hiromoto Fujitani, Vice President and Executive Officer of Hitachi Transport System Ltd (headquarters: Chuo-ku, Tokyo, President and CEO: Yasuo Nakatani), and Sonoda held a discussion on stage at one of the breakout sessions. Hitachi Transport had announced business alliance with Uhuru* on October 22.
Under the subject title “Beyond Smart Logistics”, the two speakers talked about methods of manpower reduction leveraging cutting edge technologies such as AI, IoT and robotics, as well as about specific use cases, to come up with solutions for supply chain management (SCM) as a whole.
*Related press release: Announcement of Business Alliance between Uhuru and Hitachi Transport (October 22, 2018)

About SoftBank IoT Developer Conference 2018
Date & Time: November 7, 2018 (Wednesday) 10:00 – 17:00
Venue:Conrad Tokyo
Organizer:SoftBank Corp.

About Uhuru Corporation (http://uhuru.co.jp)
Uhuru’s corporate philosophy is to “Create the future with technology and free thinking”. We aspire to contribute to our clients and society by bringing added value with innovative products and services based on the Internet. Focusing on IoT business, we continue to make transformation happen at our clients with enebular, our IoT Orchestration service that allows unified management of edge devices and the cloud. We are also working on next-generation telecommunications technology including NB-IoT in preparation for the upcoming era of 5G. Our teams of experts in consulting, engineering and creative production strive to create business at our clients by offer one-stop access to professional services in business strategy, technological support and communication strategy.

Fumiko Fukuda
Branding & Communication Center
81-3-6895-1521
email us here


Source: EIN Presswire

Registration opens for the 4th annual Future Armoured Vehicles Situational Awareness conference

SMi reports: Registration opened for Future Armoured Vehicles Situational Awareness conference, taking place on the 3rd and 4th April 2019

LONDON, WATERLOO, UNITED KINGDOM, November 19, 2018 /EINPresswire.com/ — SMi proudly presents the next annual conference in the sell-out portfolio of Armoured Vehicle events: Future Armoured Vehicles Situational Awareness 2019, taking place on the 3rd and 4th April 2019, in London.

Register for the conference by 14th December to save £400!

Firmly established as the leading conference for armoured vehicle experts focused on C2, C4i, sensors and optronics, the 2019 event invites not only the programme managers, capability directors and operational commanders from the armed forces, but will also provide a perfect platform for both operational users and industry to share their experiences in the enhancement of situational awareness, information gathering and information sharing.

Delegates who attend the two-day conference will benefit from exclusive Situational Awareness Military briefings from the United Kingdom, The United States, Germany, Norway, Romania and New Zealand, and they will gain the opportunity to meet with leading OEMs and System Integrators.

Future Armoured Vehicles Situational Awareness 2019 will also provide attendees with the opportunity to hear the very latest technological developments from research and industry that are enhancing combat effectiveness and connectivity, including: vetronic architectures, communications, battle management, acoustic sensors, optronics, displays, active protection and defensive aid suites.

Day 1 of the conference will be opened by keynote speakers: Lieutenant Colonel Simon Routledge, SO1 Land Systems, Platforms Division, DSTL, UK MoD and Mr Hans-Josef Maas, Armoured Fighting Vehicles, Vetronics Project Leader, Federal Office of Bundeswehr.

Day 2 will be opened by keynote speakers: Colonel (ret’d) Mike McCarthy, Deputy to the Commanding General, Maneuver Support Center of Excellence, United States Army and Major Warren Brennan, SO2 Communications and Vehicle Systems, British Army.

To register for the conference and download exclusive content, visit www.armouredvehicles-sa.com/einpr

Sponsorship is now open, should you wish to speak or exhibit at Future Armoured Vehicles Situational Awareness 2019, please contact Justin Predescu on: on +44 (0) 207 827 6130 or email jpredescu@smi-online.co.uk

For delegate enquiries, contact James Hitchen on +44 (0) 20 7827 6054 or email jhitchen@smi-online.co.uk

Future Armoured Vehicles Situational Awareness
3rd-4th April 2019
London, UK
http://www.armouredvehicles-sa.com/einpr

Sponsors: Microflown Avisa, Observis Oy and Pleora Technologies

Natasha Boumediene
SMi Group
+1 207-827-6020
email us here


Source: EIN Presswire

Cato Introduces Intelligent Last-Mile Management For SD-WAN Services

Cato manages the complete last mile — from the customer premises to Cato’s PoP

Proactive monitoring and management allows Cato to rapidly identify and resolve brownouts and blackouts anywhere in the last mile

Network access is the lifeblood of today’s business. Cato ILMM’s proactive, around-the-clock monitoring helps resolve networking problems before they become business problems.”

— Shlomo Kramer, co-founder and CEO of Cato Networks

TEL AVIV, ISRAEL, November 19, 2018 /EINPresswire.com/ — Cato Networks, the leading provider of secure, global SD-WAN as a service, introduced today intelligent last-mile management for Cato Cloud SD-WAN. Cato Intelligent Last-Mile Management (ILMM) uses continuous link profiling to detect network performance fluctuations and proactively resolve brownouts or blackouts in access lines.

“Network access is the lifeblood of today’s business but maintaining that access depends on much more than simple last-mile connectivity. Organizations need to ensure their networks meet their application’s latency, loss, and jitter requirements metrics. Cato ILMM’s proactive, around-the-clock monitoring helps resolve networking problems before they become business problems,” says Shlomo Kramer, co-founder and CEO of Cato Networks.

Cato ILMM: Monitoring Reachability and Performance For Faster Troubleshooting

Cato ILMM eliminates finger-pointing by monitoring the reachability and performance of the network, upstream and downstream from the ISP. Cato continuously profiles each last-mile. Establishing normal network behavior enables detection of brownouts as well as blackouts, isolating root cause down to the specific service or last-mile location:
* Continuous Last-Mile Profiling leverages Cato’s vast data warehouse to create dynamic models of last-mile performance. Cato continuously measures packet loss, latency, jitter metrics for every monitored service across every managed link. This last-mile profile establishes a highly accurate model for defining and detecting brownouts. Cato evolves this profile over time to capture seasonal changes and other fluctuations in its calculations.

* Infrastructure Service Monitoring identifies outages in the underlying services required to run most common cloud applications beyond the physical last mile. Cato ILMM measures link connectivity and service-specific uptime using Ping, DNS, HTTP, and Traceroute. Additional services can be configured and monitored per specific customer needs.

* Pinpoint Identification: Cato monitors the complete customer connection from the location, through the ISP’s premises, to Cato PoPs and key cloud applications and resources. Cato is able to isolate problems down to the Cato network, the ISP, or the ISP’s peers.

In addition, the Cato team monitors end-to-end network behavior between the Cato PoPs (“the middle mile”). Together with ILMM, Cato delivers end-to-end management of a company’s SD-WAN infrastructure.

Cato: Last-Mile Management With Self-Service Agility

For far too long, managed network services meant suffering the headaches of opening trouble tickets and waiting for carriers to fulfill move, add, and change (MAC) requests. Cato changes that paradigm, marrying the self-service management of the cloud with last-mile management. Enterprises retain control over their MACs, offloading the burden of last-mile operational onto Cato and its partners. Together, enterprises gain the best of both worlds — unparalleled agility and no headaches.

Cato’s ILMM is currently available with general availability set for Q1, 2019. To learn more about Cato ILMM visit https://www.catonetworks.com/blog.

About Cato Networks
Cato Networks provides organizations with a cloud-based and secure global SD-WAN. Cato delivers an integrated networking and security platform that securely connects all enterprise locations, people, and data. Cato Cloud cuts MPLS costs, improves performance between global locations and to cloud applications, eliminates branch appliances, provides secure Internet access everywhere, and seamlessly integrates mobile users and cloud datacenters into the WAN. Visit www.catonetworks.com and Twitter: @CatoNetworks.

SOURCE Cato Networks

Dave Greenfield
Cato Networks
press@catonetworks.com
email us here
Visit us on social media:
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LinkedIn


Source: EIN Presswire